Bland AI pricing · October 2026
Bland AI pricing, explained line by line
Bland AI sells one rate per connected minute that already includes the language model, transcription and voice: $0.14 on the free Start plan, $0.12 on Build at $299 a month, $0.11 on Scale at $499 a month. Here is what sits outside that rate, which plan is cheapest at which volume, a worked example for a receptionist line, and how it compares with VoiceDock.
Checked on bland.ai and docs.bland.ai on 21 October 2026 · prices in US dollars
Language model, transcription and voice are included in the minute rate. Scale is listed in Bland's billing docs, not on its pricing page.
The short answer
What a Bland minute really costs
Bland's minute rate covers the language model, transcription and voice in one number, with no token charges. That is the point of its pricing: you know what a minute costs before the call starts. On Start it is $0.14 with no platform fee and no card; Build lowers it to $0.12 for $299 a month, and Scale to $0.11 for $499 a month.
Outside the rate sit transfer minutes, phone numbers, a minimum charge per outbound or failed attempt on Bland's telephony, SMS, and daily call caps per plan. Telephony is the one line Bland's own pages describe in two ways, as set out below. How these meters compare with platforms that bill models separately is in what a voice agent costs per minute; the same breakdown for Vapi and Retell AI is on their own pages.
Every line on the bill
What Bland charges for
Bland bills connected call time to the second and counts only active call time. Everything else on the bill is listed here.
| Line item | Published price (USD) | Notes |
|---|---|---|
| Connected minute | $0.14 Start, $0.12 Build, $0.11 Scale | Includes the language model, transcription and voice; prorated to the second |
| Platform fee | Free on Start, $299 on Build, $499 on Scale, per month | Enterprise is custom, contracted to your volume |
| Telephony | No separate per-minute figure published | Bland's pricing FAQ says telephony is billed separately, on your own carrier or Bland's at pass-through cost; its billing docs say SIP cost is included in standard call rates. Ask Bland which applies to your setup |
| Transfer minutes | $0.05 Start, $0.04 Build, $0.03 Scale | Free when you use your own Twilio number |
| Outbound attempt on Bland telephony | $0.015 minimum per call | Per attempt, also when nobody answers |
| Failed call on Bland telephony | $0.015 minimum per call | Bland does not say whether this adds to the outbound minimum |
| Inbound phone number | $15 per month | US or Canada; the Start plan comes with an inbound number that Bland describes as a $15 a month value |
| SMS | $0.02 per message, inbound or outbound | Listed as an Enterprise feature |
| Voicemail | Billed as call time | At the plan rate |
| Agent Phone plan | $29.99 per month, first month $14.99 | A separate single-line plan for one agent, US and Canada only |
| Free start | Start plan, no card required | Comes with two credits and an inbound number |
Plans and limits
What each Bland plan allows
The plans differ in rate, and also in how many calls you may make. Bland's billing docs say that hitting a limit rejects the call rather than charging more.
| Plan | Monthly fee | Per minute | Concurrent | Calls per day | Calls per hour | Voice clones |
|---|---|---|---|---|---|---|
| Start | Free | $0.14 | 10 | 100 | 100 | 1 |
| Build | $299 | $0.12 | 50 | 2,000 | 1,000 | 5 |
| Scale | $499 | $0.11 | 100 | 5,000 | 1,000 | 15 |
| Enterprise | Custom | Custom | Custom | Unlimited | Unlimited | Unlimited |
| Agent Phone | $29.99 | Flat fee | 1 | 50 | 20 | None |
Worked example
A receptionist line taking 1,000 calls a month
Take an inbound AI receptionist answering 1,000 calls a month at three minutes each: 3,000 minutes, with one call in five passed to a person for two minutes. Bland's telephony, no SMS.
| Line | Calculation | Per month (USD) |
|---|---|---|
| Start | 3,000 × $0.14, no platform fee | $420.00 |
| Build | $299 + 3,000 × $0.12 | $659.00 |
| Scale | $499 + 3,000 × $0.11 | $829.00 |
| Inbound number | $15 a month, unless covered by the Start offer | $0 to $15 |
| Transfer minutes on Start | 200 transfers × 2 minutes × $0.05 | $20.00 |
| Telephony | no separate figure published | ask Bland |
| Cheapest here: Start | about $0.15 per minute | $440 to $455 |
What moves the total
- When Build pays off. Build saves $0.02 a minute for $299 a month, so it beats Start from about 15,000 minutes a month. Scale beats Build from 20,000 minutes. That is our arithmetic on the published rates.
- Daily caps. 1,000 calls a month is about 45 per working day, under Start's cap of 100 calls a day. A day above 100 calls gets the extra calls rejected, not billed.
- Your own Twilio. Transfer minutes drop to zero, and your carrier bills you directly for the calls.
- One US line with few calls. The Agent Phone plan is $29.99 flat, but it handles one call at a time, so a second caller gets a busy message, and it is capped at 50 calls a day.
Easy to miss
The costs that are not in the per-minute rate
Bland's all-in rate is simple. These are the lines around it.
Daily and hourly caps
Start allows 100 calls a day and 100 an hour, Build 2,000 a day and 1,000 an hour. Above the cap the call is rejected. For a receptionist that means a caller who does not get through, which costs more than a minute.
Transferred time keeps a meter running
When the agent hands a caller to a person, the transferred time is billed at $0.03 to $0.05 a minute unless you bring your own Twilio. A warm transfer that waits for a real answer is worth it, and it is worth budgeting; what goes wrong in a transfer is written up separately.
A minimum per attempt
On Bland's telephony, every outbound attempt and every failed call carries a $0.015 minimum. For a receptionist line that is small; for outbound calling it adds up with every unanswered dial.
Telephony is described in two ways
Bland's pricing FAQ says telephony is billed separately at pass-through cost; its billing docs say SIP cost is included in standard call rates. Until Bland confirms which applies to you, keep a carrier line in the budget.
Numbers are $15 a month
An inbound number on Bland costs $15 a month. With your own Twilio account you pay your carrier's number fee instead.
The low per-minute rates need a monthly fee
$0.12 and $0.11 a minute come with $299 and $499 a month. Below about 15,000 minutes a month, the higher Start rate is the cheaper plan.
Next to VoiceDock
How Bland's pricing compares with ours
Bland's rate includes the models; ours does not. So the fair comparison is Bland's minute against our fee plus the models you would run at cost.
| Bland AI | VoiceDock | |
|---|---|---|
| Price per minute | $0.14 Start, $0.12 Build, $0.11 Scale, models included | € 0,07 orchestration, plus model usage at cost on our keys or billed by your provider on your own keys |
| Monthly fee | None on Start; $299 on Build; $499 on Scale | None; prepaid credit, invoicing by arrangement |
| Choice of models | The rate covers the models Bland includes | You choose the language, transcription and voice providers per assistant |
| Telephony | Billed separately at pass-through cost, or included over SIP, depending on the page | Billed per leg at the carrier's rate; your own number over your own SIP trunk, managed numbers on request |
| Transfers | Transfer minutes at $0.03 to $0.05, free with your own Twilio | A bridged transfer holds two telephony legs, both billed by the carrier; a blind transfer ends our leg |
| Volume limits | 10 to 100 concurrent and 100 to 5,000 calls a day, by plan | Concurrent calls under fair use, more by arrangement; no daily call cap in the price list |
| Currency | US dollars | Euros, invoiced by Flireo B.V. in Deventer |
For the same 3,000 minutes, our orchestration comes to € 210, against $420 at Bland's Start rate. But Bland's rate includes the models and ours does not, so the fair comparison is $0.14 a minute against € 0,07 plus the models you would run at cost, and which is lower depends on those models. What our side adds is the choice of provider per assistant, an EU-hosted platform layer, engineers who read the SIP logs when a call fails, and a white-label setup if you sell it on. The full side-by-side is on our Bland AI alternative page.
Fair is fair
When Bland is the cheaper choice
Four cases where Bland's pricing works in your favour.
You want the bill to be one number
One rate covers the model, transcription and voice, with no token charges. If predictability matters more than choosing providers, nothing is simpler.
Your volume is low or irregular
Start has no platform fee and needs no card. You pay for connected minutes and nothing else until your volume justifies a plan.
You run one US line with few calls
The Agent Phone plan is $29.99 a month flat for one line in the US and Canada, within its limits of one call at a time and 50 calls a day.
You already run Twilio
Bring your own Twilio and transfer minutes are free, while your carrier bills you at the rates you already have.
Questions
What people ask about Bland AI pricing
How much does Bland AI cost per minute?
$0.14 per connected minute on the free Start plan, $0.12 on Build ($299 a month) and $0.11 on Scale ($499 a month). The rate includes the language model, transcription and voice. Figures from bland.ai/pricing and docs.bland.ai, checked 21 October 2026.
Which Bland plan is cheapest?
Start, up to about 15,000 minutes a month. From there Build is cheaper, and from 20,000 minutes Scale. Check the daily caps as well: 100 calls a day on Start, 2,000 on Build, 5,000 on Scale.
Does Bland's price include the language model?
Yes. Bland's pricing page says the per-minute rate covers the model, transcription and voice in one number, with no token charges.
Is telephony included in Bland's rate?
Bland's pages differ. The pricing FAQ says telephony is billed separately, on your own carrier or Bland's at pass-through cost; the billing docs say SIP cost is included in standard call rates. Ask Bland for your setup before you budget.
What happens when I hit Bland's daily call cap?
Calls above the cap are rejected rather than charged, according to Bland's billing docs. On Start the cap is 100 calls a day and 100 an hour.
How does VoiceDock's pricing compare?
€ 0,07 per minute for orchestration, models at cost on our keys or billed directly on yours, telephony per leg at the carrier's rate, no plan and no per-seat licence. Everything is on our pricing page.
Sources, checked 21 October 2026
- Bland AI pricing
- Bland AI: billing and plans
- Bland AI: Agent Phone plan
- Bland AI: buying a phone number
- Bland AI: bring your own Twilio
- Bland AI: SMS
Bland shows prices with a dollar sign and does not name the currency; we read them as US dollars. Prices change, so check Bland's own pages before you rely on any figure here, including ours.
Want the same sum for your own line?
Send us your call volume, average call length and how often calls are transferred. We work out the cost per connected conversation with you, line by line, and tell you plainly where Bland comes out cheaper.